➤ Key Highlights
Record franchise momentum: Choice Hotels International signed 93 extended-stay franchise agreements in 2025, its strongest year on record for the segment.
WoodSpring leads growth: 50 agreements were for WoodSpring Suites, reinforcing its role as Choice’s primary economy extended-stay engine.
Openings keep pace: The company opened 66 U.S. extended-stay hotels during the year, adding meaningful near-term supply.
Portfolio breadth expands: Growth spanned WoodSpring Suites, Everhome Suites, MainStay Suites, and Suburban Studios, covering economy to midscale demand.
Brand-level marketing push: Choice rolled out its first unified extended-stay marketing campaign, aiming to lift visibility and performance across the portfolio.
Choice Hotels closed 2025 with its strongest extended-stay development performance to date, underscoring how firmly the segment has moved into the franchisor’s strategic core. The company’s 93 signed agreements marked a step-change in pipeline commitments, while 66 domestic openings translated that momentum into immediate supply additions across multiple markets.
WoodSpring Suites accounted for more than half of new agreements, reflecting developer appetite for the brand’s lower build costs and operating simplicity. At the same time, Everhome Suites continued to scale as Choice’s newer midscale extended-stay product, while MainStay Suites and Suburban Studios broadened coverage for longer-stay demand at different price points.
Beyond unit growth, Choice unified its extended-stay brands under a single marketing banner, signaling a shift from purely programmatic development to performance-driven portfolio management. Management has pointed to improving revenue performance indices across several extended-stay flags, suggesting the strategy is aimed not just at adding keys, but at tightening execution and consistency.
➤ TAKEAWAY
For developers and owners, Choice’s numbers confirm that extended stay is now a volume business, not a niche. That cuts both ways: stronger franchisor support and lender familiarity on one side, faster localized supply growth on the other. Underwriting in secondary and tertiary markets should assume more competition sooner, particularly where WoodSpring pipelines are clustering.
Key takeaway
Choice’s 2025 results show extended stay has become a primary growth pillar, with real supply hitting the ground—not just paper pipelines. Developers should treat brand-level pipeline density as a first-order risk input when modeling new projects.
