The Signal:
- The binding constraint on AI-era CRE is entitled land with firm power, not capital.
- Municipalities are financing that scarcity with their own tax base.
- This is a land-and-power play, not a lease; value sits in energization, not tenancy.
OpenAI's Project Camellia is a $20B, roughly 1,400-acre campus of four buildings at the Savannah Gateway Industrial Hub near Rincon, Georgia, its first self-built campus in the state. The number that matters is the power: Georgia Power committed 3.2 GW, phased from 2028 to 2032.
The mechanism is grid scarcity. With interconnection queues running years in most hubs, powered land, acreage with firm generation and a delivery date, has become the commodity hyperscalers bid up, with behind-the-meter gas as the workaround when the grid cannot move fast enough.
The structural read is that power availability now sets the map. Site selection has inverted: developers no longer find land then chase power, they find power then assemble land. Every metro with spare generation is now a data-center land market.
Implications: For landowners near firm generation, entitled-and-powered acreage is repricing toward hyperscale economics. For developers, control of an interconnection slot is worth more than the dirt. For lenders, the question has moved from tenant credit to power-delivery certainty and abatement durability.
Key Takeaways
- When a $20B campus is sited by the megawatt and paid for with the tax base, land stopped being the asset, the power behind it is.
- Entitled land with firm power, not capital, is the binding constraint
- Municipalities are financing the scarcity with their tax base
- It is a land-and-power play, not a lease
The Current GA - $20 billion OpenAI data center to open in Effingham County, July 22 2026 · WTOC - Records show Effingham leaders finalized tax break for $20B OpenAI data center, July 30 2026 · The Atlanta Journal-Constitution - How OpenAI's $20B data center plan took root in Effingham, August 2026
Never miss a Signal
Get the daily brief that busy CRE professionals rely on.
